Creating An Instant Classic

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Project Details

The Canadian Olympic Team began competing in 1900s. Over a century of stories, iconography influenced this comprehensive rebrand.

The brand strategy was repositioned to focus on the team, and my goal was to deliver a classic sports brand with fresh appeal.

The launch video received over 100,000 organic views in just three weeks, and the rebrand was featured by some of the world’s largest design and business publications, including Fast Company, Brand New and Canadian Business.

Case Study

Over a century of stories, themes, and iconography of The Canadian Olympic Team influenced this comprehensive rebrand.


I launched a video focus on the team, worked to balance classic design with current themes and aesthetics.


Team Canada is now the most recognized Olympic team brand, continues to grow through sponsors, merchandise, media, and more.