Taking The Lead

We Share Our Best Ideas In Our Site
Project Details

Equestrian Canada is the national governing body for equestrian sports and horse welfare.

I was tasked to rethink every aspect of a wildly diverse brand which had seen engagement and value drop year over year for a decade.

In concert with transformational leadership and a new vision for the organization, I developed a new name, identity, and brand strategy centred around the equestrian lifestyle and the extraordinary relationship I have with these animals.

Case Study

I was tasked to rethink a wildly diverse brand for Equestrian Canada, the national governing body for equestrian sports and horse welfare.

Strategy

I produced and directed a series of five short films showing brand transformation, organization change, and athlete stories.

Result

My systematic reposition unifies all programs to enhance impressions and perceptions of the sport, organization, partners and athletes.

DEMO OPTIONS